Is everything you do in monochrome?
No, it's a guiding principle. The saying 'less is more' has never been so meaningful as when it is applied to websites. Visitors must find what they are looking for immediately.
Why is colour (or lack of colour) so important?
When a colour is introduced in an extremely limited manner, such as when an orange 'Call to Action' button is placed on an all-grey page (see below) it, quite simply jumps out.
Couldn't I do this myself?
Definitely. However Smujy's team are design graduates who are experts in creativity, optimisation, consistent application of brand principles, metrics and A/B testing (which is standard).
Why do you also work in other art forms?
Although extremely passionate about websites, Smujy is a commercial art & design factory. Working in other mediums also helps inform and support Smujy's design approach.