This logo was commissioned by startup massage therapy business Back 2 Strength: Remedial and Sports Massage in Edinburgh, Scotland. The aim of the project was to design a styling with a simple graphic approach, but one which also incorporated the sporting aspect of the business. The client was also keen to somehow show a massage itself in progress.
After some consideration and many rounds of changes, Smujy eventually came up with a logo which shows a running figure and an individual having a seated chair massage (which is another service the business offers, as well as sports massage).
The making of the identity was then followed by designing printed promotional materials and the business website.